Over 200 participants, 17 speakers, 8 presentations, 5 case studies, 2 panel discussions, 1 unforgettable afterparty, and a sea of coffee – this is the summary of the second edition of Shopware United Days PL in numbers! The goal of the conference from the beginning was to build a community around Shopware and e-commerce and create a space to exchange knowledge and experience. After all, our industry is based on relationships! We are very proud because we feel that all the hard work has paid off and the goal has been achieved – we have created an event that brings together people who know the industry and want to discuss it.

Last year’s edition was about presenting Shopware’s capabilities in the Polish market. This year we focused on two specific topics troubling the industry, namely cross-border trade and B2B sales. The result of the rapid growth of e-commerce during the pandemic is a hunger for global success. The question is, how to turn these aspirations into reality and not get lost in the unfamiliar ground of a completely new target audience? At Shopware United Days PL, speakers told how to enter new markets without slip-ups, implement an optimal pricing policy and adapt your e-commerce to the requirements and preferences of your audience.

The second part was about the B2B sector in e-commerce. This is a big challenge for companies because many tools are not tailored to the specific needs of the business clients. Conference attendees were able to hear how to develop the potential of their stores in this area, how the B2B sector differs from B2C, how to take care of proper infrastructure and maintenance, and what scalability and product information management brings. And all this with real examples of Shopware implementations! If this issue interests you, take a look at our article on how Shopware supports B2B sales.

The 2nd edition of Shopware United Days PL gave us all the best of in-person conferences. Finally, we had a chance to meet with members of the Shopware community. In addition to the substantive conference and business networking, we had also an opportunity to simply talk and get to know each other better during the afterparty at the Barge.

On June 13, Krakow became a center for e-commerce knowledge and relationship building. It’s hard to describe how much good energy we gathered during Shopware United Days PL and we can only hope that next year will be even better!