Sessions & Speakers

Beyond Testing - Connecting Developers and Testers with a Holistic Test Concept

  Have you ever encountered the complexities of determining what tests to write, which tools to use, or how to configure them effectively for your software project?In this talk, Christian will guide you in developing a comprehensive test concept that goes beyond just testing. He will show how to build a cohesive QA strategy, covering testing objectives, tool selection, and workflow optimization.You’ll explore real-world examples and gain practical insights into integrating testing into your development cycle, managing resources, and fostering a culture of quality.By the end, you’ll be equipped with strategies to implement a robust QA concept to improve your software’s reliability.

Doofinder´s Search & Discovery in Action: A Path to Better Sales

  In this case study, Doofinder will show how leveraging customer behavior insights and delivering the right products at the right time created a more engaging, intuitive, and profitable shopping experience. Discover how their smart Search & Discovery strategies helped improve the customer journey and drive significant sales growth. Anna Atmis is the Regional Marketing Manager for DooFinder in the DACH region and a dynamic all-rounder. With her expertise in the SaaS industry, particularly in the B2B sector, she pursues innovative approaches to business development and builds valuable relationships.

Enhance User Experience with Instant Navigation

  Strix has developed a state-of-the-art plugin, ""Strix Instant Navigation"" designed to revolutionize web navigation through prerendering, fully supported by Google Chromium browsers. This talk is tailored for everyone seeking to enhance their users' browsing experience with near-instantaneous page transitions.Toon van Doorn, Technical Consultant en Backend developer at Strix, will dive into the technical details of how prerendering works, preloading the next page to enable seamless navigation without delays. The discussion will cover the evolution of prerendering, explaining 5 stages of resource preloading, from the initial <link> resource hint limitations to modern advancements like NoState Prefetch and the Chrome team's reintroduction of full page prerendering.Toon will show how to leverage our plugin's configurable settings to optimize prerendering for different sales channels or landing pages, ensuring maximum performance and user satisfaction. We'll also explore the implications of prerendering on analytics, demonstrating how our plugin maintains accurate tracking with customizable configuration options.Discover how Strix Instant Navigation can transform your web development approach, providing a superior browsing experience for your users and staying ahead of the technological curve."

Why your IT projects keep running over time and costs.... and how to fix it.

 Any one who has dealt with a replatforming, or even adding simple features to their webshop will recognize the challenges of keeping these projects on time and on budget. Is this inevitable? Absolutely not!In this presentation we'll share our experiences gained over dozens of projects what goes into preparing well for a project, how to work with agencies and developers, and common pitfalls. Leveraging real-world project examples, we'll paint a clear picture of how to set yourself up for success. 

Extending Flow Builder

 Miriuam will show in her  presentation how to extend the Flow Builder with your own triggers and actions. 

Leadgeneration with Linkedin - Part I + II

 Discover how to unlock LinkedIn’s full potential for lead generation in this engaging session with Mark Vos. A seasoned LinkedIn expert, Mark has helped countless businesses enhance their strategies and turn connections into clients. Whether you're a LinkedIn novice or a seasoned pro, this talk offers actionable insights to transform your approach and drive real results. 

Through your customers' eyes: Web Performance in 2025

 Ever wondered what your customers actually experience when they visit your Shopware shop? Let's dive into Core Web Vitals and real user performance data, packed with clear explanations, memes, and real-world use cases that show exactly what's happening (and why you should care).Join me for this high-energy session where we'll explore Sitespeed User Experience (SUX) at Shopware United Conference (SUC)! I'll probably throw in some technical stuff (nobody's perfect), but mostly expect practical tips, real examples, and insights you can use right away to improve your store's performance!Bio: Karlijn Löwik is CEO & Co-founder of RUMvision, on a mission to make web performance a business priority for every eCommerce company. Based in Groningen (NL), she's an international web performance speaker, RUM-advocate, and champion for women in tech. She serves as Co-chair for the RUM W3C Group and board member of Mage-OS NL. She coined the term Sitespeed User Experience (SUX) – because let's face it, good SUX sells! 

Are service decorators an anti-pattern in Shopware?

 Service decorators are a powerful tool in the Shopware ecosystem, enabling developers to modify or extend existing functionality without overriding core services. But is this flexibility always a good thing? In this thought-provoking session, we’ll examine the pros and cons of service decorators and discuss whether they risk becoming an anti-pattern in complex Shopware projects. Gain valuable insights into best practices, potential pitfalls, and when to use decorators effectively to maintain clean, scalable code. This is a must-attend for developers looking to refine their approach to Shopware architecture.

Save cost and boost your sales with sweatless returns

 Returns are an inevitable part of e-commerce, but managing them doesn’t have to be a headache. In this session, Niels Bergmans from Returnless.com will show how optimizing your return process can save costs, improve customer satisfaction, and even increase sales. Learn how tools like Returnless help merchants streamline returns, reduce operational strain, and turn a traditionally costly process into a competitive advantage. Don’t miss this chance to discover smarter ways to handle returns and elevate your business.