We’ve been hearing the same question from merchants lately:
“Should I be worried about AI search?”
Here’s what we tell them:
Yes. But not for the reasons you think.
The real issue isn’t ChatGPT “stealing” your traffic. It’s that customer search behavior is fragmenting faster than most stores are adapting.
→ 40% of Gen Z start product research on TikTok or ChatGPT
→ Google’s AI overviews answer questions without clickthroughs
→ Voice search and AI shopping agents are becoming purchase channels
The question isn’t “Should I worry?” It’s “What do I do about it?”
That’s why we’re hosting a webinar on March 17. And you can register here.
No vendor pitches. No theoretical fluff. Just a frank conversation with people who’ve been navigating this shift with real stores, real budgets, and real results.
Our panel:
💙 Mireia González (Doofinder)
💙 Simon Reichel (BatteryIncluded)
💙 Ben Marks (Nomicore)
💙 Moderated by Sander Mangel (Open Commerce)
We’ll explore:
✓ What’s actually changing (vs. what’s hype)
✓ Quick wins you can implement this month
✓ Where to invest your 2026 budget
✓ Common mistakes to avoid
Plus Q&A – nothing is off limits.
March 17, 4pm CET | Free | Recording sent to all registrants
Whether you’re panicking, pivoting, or just trying to stay informed – this is for you.
🔗 Register here
See you there?
