Welcome to the 32nd edition of the Shopware United Community Digest! Over the first months of 2026, the global Shopware ecosystem has been buzzing with new releases, strategic B2B content, community webinars, and fresh podcasts. From the launch of the B2B Ecommerce Compass 2026 to Agentic Commerce updates and new Hub Cast episodes, there’s a lot to catch up on.
A big thank you to everyone who contributed articles, webinars, and shows in January and February! Your work keeps the Shopware community learning, experimenting, and moving forward. Enjoy exploring this month’s highlights!
Community Events
19–20.01.2026 – Launch of “B2B Ecommerce Compass 2026” & B2B Future Forum / Online
Official announcement of the B2B Ecommerce Compass 2026 whitepaper and the new B2B Future Forum webinar series
22.01.2026 – E‑Commerce Events & Meetups February 2026 / Various (DACH & EU)
Curated overview of ecommerce events and meetups in February 2026, including Shopware‑relevant dates
27.01.2026 – B2B Future Forum: “The B2B commerce wake‑up call: Why buyers expect more in 2026” / Online
First live episode of the B2B Future Forum, setting the baseline for what B2B buyers expect in 2026
28.01.2026 – Global Kick-Off 2026 – Shopware’s most successful year / Online
Shopware’s global company & ecosystem kick‑off, reflecting on milestones and outlining 2026 priorities
25–26.03.2026 – Webwinkel Vakdagen 2026 – Meet Shopware / Utrecht, Jaarbeurs, Hall 7, Stand 228
Announcement of Shopware’s presence at Webwinkel Vakdagen 2026, including stand details and invitations to meet the team
25.02.2026 – The Age of Agentic Commerce / Online
Live Shopware webinar with a Forrester analyst and Shopware’s VP AI & Agentic Commerce on how autonomous systems and Agentic Commerce will reshape ecommerce.
Strategic Reports & Industry Insights
B2B Ecommerce Compass 2026 – Whitepaper
Flagship Shopware report covering B2B digital maturity, architecture choices, and buyer expectations for 2026 and beyond
Shopware shares B2B expertise with new whitepaper “B2B Ecommerce Compass 2026” and B2B Future Forum webinar series
Official press release introducing the Compass 2026 whitepaper and the accompanying B2B Future Forum series
Shopware Announces New “B2B Ecommerce Compass 2026” Whitepaper and “B2B Future Forum” Webinar Series to Guide Merchants Into the Future
Media coverage summarising the goals of the Compass and how it supports B2B merchants in 2026
„B2B E-commerce Kompas 2026“ und internationale Webinarreihe „B2B Future Forum“ (german)
German/Dutch‑market announcement of the B2B Ecommerce Compass 2026 and B2B Future Forum (german)
B2B ecommerce 2026: Why the operating model determines scale (B2B Ecommerce Compass 2026 Blog Series – Part 2)
Part of the Compass 2026 blog series explaining why operating models are central to scaling B2B ecommerce
Agentic Commerce Alliance Continues to Grow with Strong Wave of New Members
Alliance update highlighting new members and the growing ecosystem around agentic commerce
Nexi Group Joins Agentic Commerce Alliance to Shape the Future of AI‑Driven Commerce
Payment provider Nexi joins the Agentic Commerce Alliance to collaborate on AI‑driven commerce initiatives
The Top 10 Money-Making Automations Every Shopware Merchant Needs in 2026
External guide to revenue‑driving automations for Shopware merchants, from welcome flows to re‑engagement
Shopware B2B Features: Complete Guide 2026
Comprehensive 2026 guide to Shopware’s B2B features, roles, quoting, and integrations
Recent Blog Posts
Shopware 6.7.6.0 Release News – updates for January 2026
by Shopware
January release notes covering Shopware 6.7.6.0, including performance improvements and feature updates
Shopware 6.7.7.0 Release News – updates for February 2026
by Shopware
February release introducing Shopware 6.7.7.0 and its new capabilities
Step 1: Getting Your Data In Order
Foundational article on why clean, structured data is the first step for any B2B ecommerce redesign, replatform, or migration project.
Dealer Portals Are Failing And It’s Costing Manufacturers Millions in Lost Channel Revenue
Explains why many dealer portals underperform heading into 2026 and how better digital experiences can unlock lost channel revenue.
Automation without understanding just scales mistakes
Article arguing that automation and AI applied to unclear processes only scale misalignment, and why clarity and operational understanding must come before tooling.
We don’t underestimate costs. We overestimate certainty.
Perspective piece on why digital commerce projects usually fail not from “hidden costs” but from overconfidence in assumptions, and how to design roadmaps that acknowledge uncertainty instead of ignoring it.
Videos
AI-agents als verkoopkanaal: nieuwe kansen of bedreiging voor het platform?
by Emerce
Video session (2026) exploring whether AI agents as a sales channel create new opportunities or threaten existing ecommerce and platform models, with clear relevance for Agentic Commerce discussions.
Podcasts
Shopware Hub Cast
Hub Cast: AI-powered content quality (Episode 14)
by Shopware Hub Cast
Latest video episode (February 2026) on AI‑powered content quality in Shopware projects
Commerce Famous
Scot Wingo – “E-commerce is deceptively complicated”
by Commerce Famous
Episode with Scot Wingo on marketplace complexity, AI‑driven optimization, and why ecommerce is “deceptively complicated” beneath the surface.
Justin Aronstein – “Celebrating failures in ecommerce growth”
by Commerce Famous
Episode with Justin Aronstein on learning from failures, experimentation, and focusing on what truly drives ecommerce growth.
Content created by Shopware
Shopware 6.7.6.0 Release News – updates for January 2026
Release notes and guidance for migrating to and using Shopware 6.7.6.0
Shopware 6.7.7.0 Release News – updates for February 2026
Official details on the February 2026 release and what it means for merchants and developers
Global Kick-Off 2026 – Shopware’s most successful year
Event recap and strategic outlook on Shopware’s growth and roadmap for 2026.
Shopware shares B2B expertise with new whitepaper “B2B Ecommerce Compass 2026” and B2B Future Forum webinar series
Official introduction to Shopware’s flagship B2B report and webinar initiative
B2B Ecommerce Compass 2026 – Whitepaper
Download page for the Compass 2026, including an executive summary and call to action
B2B ecommerce 2026: Why the operating model determines scale (Compass 2026 Blog Series – Part 2)
Second article in the Compass 2026 blog series
B2B Future Forum – Webinar Series for Strategic Leaders
Landing page with details and registration for the five‑part B2B Future Forum series
Agentic Commerce – Shaping the Future of E‑Commerce
Shopware’s position paper and explainer on agentic commerce
Agentic Commerce Alliance Continues to Grow with Strong Wave of New Members
Alliance news and partner updates relevant to the Shopware ecosystem
Events & Dates – Shopware
Central event overview listing Shopware’s 2026 events, trade fairs, and webinars